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Lyyti’s perfect storm
“Any company in Finland working with a subscription-based business model has an opportunity to convert potential partner companies into SaaS businesses," says Lyyti's CEO Petri Hollmén. "What I see is that companies who haven’t yet adopted a subscription model are all thinking: ‘How the hell can we get there?’ So, if you know how to do that, the world is...
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Still too often, marketing is like an afterthought, says Efima’s CMO Sari Aapola
“In the end, sustainable thought leadership, which I consider to be key to getting recognition in the marketplace, is not just about marketing messages and being smart with content. It...
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Finnish-Dutch matchmaking at the World Circular Economy Forum (WCEF2019)
As far as countries go, Finland and the Netherlands have been relatively active in their pursuit of a transition towards a more circular economy. I talked with Venla Virkamäki, Policy...
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Lumon’s mature home market paves the way for international success
Balcony glazer Lumon is one of those Finnish companies that do well abroad because their early innovation was born out of necessity at home. In addition to having a great...
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Unpacking Expak: supply chain management out-of-the-box
When you run a commercial operation with a hundred thousand items, someone needs to make a judgment about the right inventory levels. ERP systems don’t help you make that call,...
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Marc Wullings helps Finnish firms land in Holland with ‘high-touch’ sales
“When we have that beachhead conversation with our clients, Holland is often identified as an achievable target. And if you succeed in the Netherlands, with the brand equity you build...
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Maptionnaire rides the wave of urban planning innovation
Especially in western societies, laws and regulations, advances in technology and a more innovative culture in general are driving city and municipal planners to involve citizens more closely in their...
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Financial close platform Aico intends to grow 60-70 percent per year
Spun out of Attido on January 1st, Aico Group aims at a minimum of 60 to 70 percent year-on-year growth during the next five years. The new company markets its...
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Petri Rinne urges startups to get their hands dirty
When it comes to startups aspiring to go abroad, 25 years of international business development, including 20 years of working with software companies, have taught Petri Rinne the importance of...
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Fluidit’s simulation software helps water utilities save in a big way
Founded by three Finnish water engineers with a knack for modern software development, Fluidit Oy simulates the flow, pressure and velocity of water within a distribution network - or the...
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How (not) to land in the Netherlands – lessons learned by Heeros CEO Matti Lattu
In talking with Matti Lattu, the CEO of Finnish e-invoicing automation provider Heeros, it seems that in a nutshell, to successfully land a Finnish business in the Netherlands demands adherence...
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Erkki Tuomi helps growth-hungry companies grow
A dozen Finnish companies will be participating in the ‘Software from Finland to European Markets’ programme from September 2018 to May 2019. All of them happen to be Software as...
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Ambassador Cees Bansema to Finnish firms going Dutch: “Pitch well and follow up.”
"The Dutch are not keen on thinking very long-term; they’d rather go for the quick win. Therefore, as a Finnish entrepreneur, you’ll need to pitch well and follow up fast....