Read more about the article Still too often, marketing is like an afterthought, says Efima’s CMO Sari Aapola
Sari Aapola, CMO of Efima Oy.

Still too often, marketing is like an afterthought, says Efima’s CMO Sari Aapola

“In the end, sustainable thought leadership, which I consider to be key to getting recognition in the marketplace, is not just about marketing messages and being smart with content. It is about the way you do what you do in all your encounters.”

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Read more about the article Unpacking Expak: supply chain management out-of-the-box
Tommi Hyyrynen, CEO of Expak Systems Oy.

Unpacking Expak: supply chain management out-of-the-box

When you run a commercial operation with a hundred thousand items, someone needs to make a judgment about the right inventory levels. ERP systems don’t help you make that call, so that’s when a supply chain management solution like Expak comes in, CEO Tommi Hyyrynen explains.

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Read more about the article Marc Wullings helps Finnish firms land in Holland with ‘high-touch’ sales
Marc Wullings, Owner of SkipRed B.V.

Marc Wullings helps Finnish firms land in Holland with ‘high-touch’ sales

“When we have that beachhead conversation with our clients, Holland is often identified as an achievable target. And if you succeed in the Netherlands, with the brand equity you build and everything you learn on the way, it will be much easier to engage with the next market.”

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Read more about the article Financial close platform Aico intends to grow 60-70 percent per year
Marko Voutilainen, CEO of Aico Group Oy.

Financial close platform Aico intends to grow 60-70 percent per year

Spun out of Attido on January 1st, Aico Group aims at a minimum of 60 to 70 percent year-on-year growth during the next five years. The new company markets its cloud-based financial close automation platform out of its Finnish home market and into the Nordic area, the Benelux and Poland.

Continue ReadingFinancial close platform Aico intends to grow 60-70 percent per year