“In the end, sustainable thought leadership, which I consider to be key to getting recognition in the marketplace, is not just about marketing messages and being smart with content. It is about the way you do what you do in all your encounters.”
When you run a commercial operation with a hundred thousand items, someone needs to make a judgment about the right inventory levels. ERP systems don’t help you make that call, so that’s when a supply chain management solution like Expak comes in, CEO Tommi Hyyrynen explains.
“When we have that beachhead conversation with our clients, Holland is often identified as an achievable target. And if you succeed in the Netherlands, with the brand equity you build and everything you learn on the way, it will be much easier to engage with the next market.”
Especially in western societies, laws and regulations, advances in technology and a more innovative culture in general are driving city and municipal planners to involve citizens more closely in their projects. Mapita Oy has an app for that.
Spun out of Attido on January 1st, Aico Group aims at a minimum of 60 to 70 percent year-on-year growth during the next five years. The new company markets its cloud-based financial close automation platform out of its Finnish home market and into the Nordic area, the Benelux and Poland.
When it comes to startups aspiring to go abroad, 25 years of international business development, including 20 years of working with software companies, have taught Petri Rinne the importance of quickly gettings your hands dirty by shifting into sales mode - after some initial desktop research.
Founded by three Finnish water engineers with a knack for modern software development, Fluidit Oy simulates the flow, pressure and velocity of water within a distribution network - or the sewerage -, enabling utilities to save serious money on pipes, pumps and energy, and to better predict the impact of potential accidents or renovation work.
A dozen Finnish companies will be participating in the ‘Software from Finland to European Markets’ programme from September 2018 to May 2019. All of them happen to be Software as a Service (SaaS) providers, albeit operating in a variety of industries, from finance automation to logistics and from Internet of Things (IoT) to food supply chain monitoring. According to growth consultant Erkki Tuomi, who leads the programme, a common obstacle to growth is when a company tries to serve every customer they have with the same attention.
"The Dutch are not keen on thinking very long-term; they’d rather go for the quick win. Therefore, as a Finnish entrepreneur, you’ll need to pitch well and follow up fast. Don’t expect they’ll call you back after three months.” What ambassador Cees Bansema has learned *about* the Finns, he says, is that they have not only a very efficient, but also very harmonious society. And *from* the Finns he says he’s learned that it’s actually quite okay in conversation to pause for a few seconds.