Still too often, marketing is like an afterthought, says Efima’s CMO Sari Aapola
Sari Aapola, CMO of Efima Oy.

Still too often, marketing is like an afterthought, says Efima’s CMO Sari Aapola

“In the end, sustainable thought leadership, which I consider to be key to getting recognition in the marketplace, is not just about marketing messages and being smart with content. It is about the way you do what you do in all your encounters.”

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Unpacking Expak: supply chain management out-of-the-box
Tommi Hyyrynen, CEO of Expak Systems Oy.

Unpacking Expak: supply chain management out-of-the-box

When you run a commercial operation with a hundred thousand items, someone needs to make a judgment about the right inventory levels. ERP systems don’t help you make that call, so that’s when a supply chain management solution like Expak comes in, CEO Tommi Hyyrynen explains.

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Marc Wullings helps Finnish firms land in Holland with ‘high-touch’ sales
Marc Wullings, Owner of SkipRed B.V.

Marc Wullings helps Finnish firms land in Holland with ‘high-touch’ sales

“When we have that beachhead conversation with our clients, Holland is often identified as an achievable target. And if you succeed in the Netherlands, with the brand equity you build and everything you learn on the way, it will be much easier to engage with the next market.”

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Maptionnaire rides the wave of urban planning innovation
Maarit Kahila, Co-founder & CEO of Maptia Oy.

Maptionnaire rides the wave of urban planning innovation

Especially in western societies, laws and regulations, advances in technology and a more innovative culture in general are driving city and municipal planners to involve citizens more closely in their projects. Mapita Oy has an app for that.

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Financial close platform Aico intends to grow 60-70 percent per year
Marko Voutilainen, CEO of Aico Group Oy.

Financial close platform Aico intends to grow 60-70 percent per year

Spun out of Attido on January 1st, Aico Group aims at a minimum of 60 to 70 percent year-on-year growth during the next five years. The new company markets its cloud-based financial close automation platform out of its Finnish home market and into the Nordic area, the Benelux and Poland.

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Petri Rinne urges startups to get their hands dirty
Petri Rinne, international growth consultant at Reigate.

Petri Rinne urges startups to get their hands dirty

When it comes to startups aspiring to go abroad, 25 years of international business development, including 20 years of working with software companies, have taught Petri Rinne the importance of quickly gettings your hands dirty by shifting into sales mode - after some initial desktop research.

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Fluidit’s simulation software helps water utilities save in a big way
Timo Ranta-Pere, CEO of Fluidit Oy.

Fluidit’s simulation software helps water utilities save in a big way

Founded by three Finnish water engineers with a knack for modern software development, Fluidit Oy simulates the flow, pressure and velocity of water within a distribution network - or the sewerage -, enabling utilities to save serious money on pipes, pumps and energy, and to better predict the impact of potential accidents or renovation work.

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