Ambassador Cees Bansema to Finnish firms going Dutch: “Pitch well and follow up.”
Cees Bansema, the ambassador of the Netherlands to Finland.

Ambassador Cees Bansema to Finnish firms going Dutch: “Pitch well and follow up.”

"The Dutch are not keen on thinking very long-term; they’d rather go for the quick win. Therefore, as a Finnish entrepreneur, you’ll need to pitch well and follow up fast. Don’t expect they’ll call you back after three months.” What ambassador Cees Bansema has learned *about* the Finns, he says, is that they have not only a very efficient, but also very harmonious society. And *from* the Finns he says he’s learned that it’s actually quite okay in conversation to pause for a few seconds.

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