As far as countries go, Finland and the Netherlands have been relatively active in their pursuit of a transition towards a more circular economy. I talked with Venla Virkamäki, Policy Officer for Trade and Innovation at the Embassy of the Kingdom of the Netherlands in Helsinki, about the circular economy, WCEF2019, and the opportunity for Finnish-Dutch cooperation.
"The Dutch are not keen on thinking very long-term; they’d rather go for the quick win. Therefore, as a Finnish entrepreneur, you’ll need to pitch well and follow up fast. Don’t expect they’ll call you back after three months.” What ambassador Cees Bansema has learned *about* the Finns, he says, is that they have not only a very efficient, but also very harmonious society. And *from* the Finns he says he’s learned that it’s actually quite okay in conversation to pause for a few seconds.