Petri Rinne urges startups to get their hands dirty
Petri Rinne, international growth consultant at Reigate.

Petri Rinne urges startups to get their hands dirty

When it comes to startups aspiring to go abroad, 25 years of international business development, including 20 years of working with software companies, have taught Petri Rinne the importance of quickly gettings your hands dirty by shifting into sales mode - after some initial desktop research.

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Fluidit’s simulation software helps water utilities save in a big way
Timo Ranta-Pere, CEO of Fluidit Oy.

Fluidit’s simulation software helps water utilities save in a big way

Founded by three Finnish water engineers with a knack for modern software development, Fluidit Oy simulates the flow, pressure and velocity of water within a distribution network - or the sewerage -, enabling utilities to save serious money on pipes, pumps and energy, and to better predict the impact of potential accidents or renovation work.

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Erkki Tuomi helps growth-hungry companies grow
Erkki Tuomi, Co-founder of Pro Growth Consulting Oy.

Erkki Tuomi helps growth-hungry companies grow

A dozen Finnish companies will be participating in the ‘Software from Finland to European Markets’ programme from September 2018 to May 2019. All of them happen to be Software as a Service (SaaS) providers, albeit operating in a variety of industries, from finance automation to logistics and from Internet of Things (IoT) to food supply chain monitoring. According to growth consultant Erkki Tuomi, who leads the programme, a common obstacle to growth is when a company tries to serve every customer they have with the same attention.

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Ambassador Cees Bansema to Finnish firms going Dutch: “Pitch well and follow up.”
Cees Bansema, the ambassador of the Netherlands to Finland.

Ambassador Cees Bansema to Finnish firms going Dutch: “Pitch well and follow up.”

"The Dutch are not keen on thinking very long-term; they’d rather go for the quick win. Therefore, as a Finnish entrepreneur, you’ll need to pitch well and follow up fast. Don’t expect they’ll call you back after three months.” What ambassador Cees Bansema has learned *about* the Finns, he says, is that they have not only a very efficient, but also very harmonious society. And *from* the Finns he says he’s learned that it’s actually quite okay in conversation to pause for a few seconds.

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